Khanh Hoa Department of Tourism has just issued a communication plan to gradually restore tourism activities in the last months of 2021. Accordingly, the department will promote tourism in Nha Trang - Khanh Hoa - a safe destination, resulting combine many forms of advertising to create far-reaching effects.
Khanh Hoa Province Department of Tourism has just issued a communication plan to gradually restore tourism activities in the last months of 2021. Accordingly, the department will promote tourism in the safe destination Nha Trang - Khanh Hoa.
Many forms of marketing
Recently, the Provincial People's Committee has agreed on the policy re-implement tourism activities within the province from mid-October, 2021, focusing on the program "Khanh Hoa people travel in Khanh Hoa". After that, Khanh Hoa will welcome tourists from outside the province (depending on the situation of disease control and vaccination rate for people) with the program "Vietnamese people travel in Vietnam" by the Ministry of Culture - Sports and Tourism launched. At the same time, the industry is also making preparations for welcome international visitors with vaccine passports if the Prime Minister approves.
According to tourism experts, in order to restore tourism activities, communication must always go ahead, with a clear message. Accordingly, in the coming time, the tourism industry will promote communication in the direction of Khanh Hoa tourism as a safe, attractive and good quality destination to gradually restore tourism activities in the last months of 2021 and take momentum for the growth of tourism in 2022. Besides introducing the beauty of tourism culture of province, the tourism will introduce new tourist products, safe destinations, "green" tours...
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Nguyen Thi Le Thanh - Deputy Director of the Department of Tourism said that Khanh Hoa tourism industry will update information about the province's tourist products and activities on the website nhatrang-travel.com, promote Khanh Hoa tourism on the press, central and local television, and social networks (zalo, facebook, instagram...). In particular, the Department of Tourism will work with the consultant to build a Zalo official page "Nha Trang - Khanh Hoa Tourism" to promote and introduce activities, events, information and images of the province’s tourism. In addition, the department continues to coordinate with Vietnam Airlines to make articles on tourism Nha Trang - Khanh Hoa in 2 languages Vietnamese and English on Heritage magazine, provide video clips to advertise on entertainment screens of Vietnam Airlines, make leaflets and travel publications for display at ticketing points and aircraft lounges of Vietnam Airlines…
Khanh Hoa tourism industry also encourages businesses to promote communication to create attraction for tourism. Pham Minh Nhut - Vice Chairman of Nha Trang - Khanh Hoa Tourism Association said, "In the coming time, the association will promote communication to attract domestic tourists, because domestic tourism always recovers the soonest from crises, the rate of people getting vaccinated is increasing day by day. Currently, businesses are waiting for the Provincial People's Committee to issue a set of "safe tourism" criteria to have a more specific communication plan to attract tourists to Khanh Hoa.
Applying digital technology in marketing
The Covid-19 epidemic forces the tourism to change and adapt to new circumstances. Accordingly, Khanh Hoa tourism industry is also promoting the application of information technology in tourism activities. Instead of direct programs, the tourism will promote the application of digital technologies in communication and tourism promotion such as organizing online introductory programs, online marketing…
In the long term, the tourism plans to develop an automatic information kiosk system in the streets with a lot of tourists in Nha Trang; building and applying smart tourist products and smart promotion such as e-tickets, 3D digital tourist maps, etc. The Department of Tourism will coordinate with the consulting unit to set up a tourist information support center; build virtual tour guide software on mobile devices (expected to be put into use from the end of 2022). “This software will enhance the support ability to help tourists easily access information and travel experiences without a guide." Thanh said.
According to the report of the provincial Department of Tourism, in the first nine months of 2021, the province has welcomed 479,351 tourists, down 53.7% over the same period in 2020, including 20,100 international visitors (down 95.3%). Total tourism revenue in the province was 2,368.8 billion VND, down 61.8% over the same period.
Xuan Thanh
Translated by T.T
