Nha Trang – Khanh Hoa has been a popular destination for MICE tourism. MICE tourism is the new buzzword in international tourism markets and relates to various forms...
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| Vinpearl Land qualifies for MICE tours. |
Nha Trang – Khanh Hoa has been a popular destination for MICE tourism. MICE tourism is the new buzzword in international tourism markets and relates to various forms of business tourism related to groups of business individuals rather than individual business travelers. MICE stand for: meetings, incentives, conferences and exhibitions. Khanh Hoa Province is aiming at expanding MICE tourism.
In recent years, with favorable natural conditions, Nha Trang was chosen to host many important conferences, festivals, cultural and musical shows, particularly Miss Contests. In 2007, MICE tourist market increased by 30%. However, to organize MICE tours is not easy. There are many things to concern. Compared with Hanoi and Ho Chi Mink City, there have been limited results from MICE tourism organization in Nha Trang City.
MICE tourism in fundamentally different from general business tourism as it has everything to do with tourism industry infrastructure, marketing... Therefore, it requires high quality technical and material facilities, skilled labor force, especially receptionists and interpreters. Nha Trang City hosted international events such as 22nd APEC Ministerial Meeting, international consulting conference for sponsors and investors...Those who serve MICE tours must have comprehensive knowledge and professional skills. Therefore, for long-term strategy, to provice better service to MICE groups, Khanh Hoa Province has to pay more attention to training labour fource, marketing, joining international conferences, fairs; organize Famtrip tourism delegations for international travel agents and journalists to Vietnam to do a survey and promote potentials of Khanh Hoa tourism... Infrastructures and other services must be improved to meet the increasing MICE tourists’ demand.
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