Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems...
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| Application of e-commerce is a strategic aim of Green Hotel Nha Trang. |
Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. A survey shows that e-commerce in tourism department is the most effective. However, the application of Electronic commerce in tourism in Khanh Hoa province has not developed like other big cities such as Ho Chi Minh, Hanoi...
The network for e-commerce transaction for Khanh Hoa tourism opened in May 2006 with the participation of 12 enterprises operating in tourism sector in Khanh Hoa Province such as Yasaka-Saigon-Nhatrang Hotel, Sunrise Resort, Green Hotel Nha Trang, Khanh Hoa Tourism company, Vietravel… The amount of trade conducted electronically has grown dramatically since the spread of the Internet. Nevertheless, the number of enterprises on the network remains the same in spite of the increasing number of enterprises working in tourism sector in Khanh Hoa Province.
Some big hotels such as Ana Mandara have applied electronic commerce in business have had Global Distribution deals as well for a long time. According to Huynh Nguyen Anh Kiet, head of Technology & Information Bureau, the service of Post & Telecommunications, “A wide variety of commerce could be conducted in this way. e-commerce is the complete set of processes that support commercial business activities on an electronic network allowing businesses to send commercial documents like purchase orders or invoices electronically, allows Internet marketing, online transaction processing...”
However, not many enterprises are aware of the favorable market, which is more convenient than traditional business models. Only 3/13 enteprises including Green Hotel Nha Trang, Vietravel and Sao Mai Company - Century 21 on the transaction wetwork. Mr. Nguyen The Hung, deputy director of Green Hotel Nha Trang said, “More than 50% of the purchase orders are done via e-mail and website.” Reportedly, since April 2003 when the hotel was put into operation, the management board considered it the strategic aim. The hotel is well equipped to meet the requirement for Electronic commerce. The hotel has its own website to provide images, information about the hotel. Besides, the hotel also joins in other transaction network of many tourism partners to promote its trade. Therefore, the hotel is more and more popular.
There are more than 300 tourism businesses with 8,500 rooms in Khanh Hoa Province. However, electronic commerce has not been widely applied. Enterprises should consider using Electronic commerce as its great helpfulness in raising completive ability, which is necessary in the integration process.
N.T
