To customers’ surprise, Phuoc Tam shop has turned into a “small supermarket”. Goods items are displayed for sales in a different way...
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To customers’ surprise, Phuoc Tam shop has turned into a “small supermarket”. Goods items are displayed for sales in a different way. With the system of shelves and show-cases and shop windows, goods items are displayed in a neat way. Phuoc Tam is one of the first twelve convenience stores of G7 Mart opened in Khanh Hoa. G7 Mart has invested between 30 and 50 million VND in furnishing the system of show – cases and upgrading the establishments.
At present, there have been 500 convenience stores, 70 trade centers with the brand name of G7 Mart put into operation throughout the country. G7 Mart’s network is developed based on its current stores and distributors in localities. The advantages of the traditional distributing system are the significant number of customers. However, they lack of professionality, advanced technology and linking. G7 Mart has combined with them by providing systems of identification, displaying solutions, training modern modes of selling for salespersons, etc… This combination has made it a large retail network with the brand name of G7 – Mart. The selling price at convenience stores is the same as that producers launch. That means the fee for transportation is not included in the retail price at stores. With great effort, G7 Mart has made traditional retail stores become a convenience store chain.
According to Ms. Tam, coming to G7 – Mart’s stores, customers who purchase goods items will feel that they are true gods because of the way they are served. The G7 – Mart’s representative in Nha Trang says that they are expanding this network in Khanh Hoa Province. They are expected to have a network of 10,000 convenience stores, 18 wholesale housewares and 7 trade centers throughout the country.
H.Y
