Khanh Hoa is one of the localities with many advantages to develop MICE (Meetings, Incentives, Conferences, Exhibitions) tourism. Travel businesses are making efforts to find sources of MICE tourists to diversify the source of visitors towards a more sustainable tourism recovery.
Khanh Hoa is one of the localities with many advantages to develop MICE (Meetings, Incentives, Conferences, Exhibitions) tourism. Travel businesses are making efforts to find sources of MICE tourists to diversify the source of visitors towards a more sustainable tourism recovery.
Recently, HTS International Travel organized a 300-person MICE delegation of the Ho Chi Minh City Stock Exchange to spend 3 days 2 nights at Movenpick Resort Cam Ranh. The visitors were very satisfied when staying in the high-class resort, participating in the team building activities with high interaction and connection, taking a tour to visit the famous monuments and landscapes of the coastal city of Nha Trang. Phan Dinh Thao - General Director of HTS International Travel said that so far this year, the company has connected and served many MICE guests to Khanh Hoa (the largest group is about 500 guests). Along with HTS International Travel, travel agencies such as Vietravel, Saigontourist, Long Phu Tourist Joint Stock Company... also brought many MICE guests to Khanh Hoa recently.
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Together with the Ho Chi Minh City, Hanoi and Da Nang, Khanh Hoa is considered as one of the potential and strong points to welcome MICE tourists. “Cam Ranh International Airport has many domestic and international routes, so it is very convenient for visitors to travel. In particular, Khanh Hoa has very good tourism infrastructure with more than 1,000 accommodation establishments with more than 52,000 rooms, including more than 30,000 rooms of 3-5 star quality. Besides, Khanh Hoa also has a lot of large restaurants such as Champa Island, Au Lac Thinh, Khai Hoan Vien ... to serve the MICE tourists. The beautiful and long beach is very suitable for team building. Services for MICE guests such as music performance are always available and quite professional. Nha Trang city also has many attractions to organize city tours for tourists," said Tran Minh Duc - Chairman of Khanh Hoa Travel Association.
According to Nguyen Thi Le Thanh - Director of the Department of Tourism, attracting MICE guests is one of the orientations of Nha Trang - Khanh Hoa tourism. In the coming time, the tourism industry will strengthen promotion and connection to attract MICE guests to Khanh Hoa. Nha Trang - Khanh Hoa Tourism Association is developing a plan to organize a festival of industry associations and industrial clusters in Khanh Hoa to introduce MICE tourism products to businesses. In the long run, many tourism experts believe that in order to attract MICE visitors, it is necessary to promote the destination by large-scale and attractive events; renew the destination by building new spots and new products to increase attraction; travel businesses, hotels and tourist destinations/areas have a close association to create MICE tours with preferential prices to increase competitiveness with other destinations…
Xuan Thanh
Translated by T.T
