Digital transformation in trade promotion

Khanh Hoa Provincial People's Committee has just issued a plan to implement the Prime Minister’s Decision No. 1968 dated November 22, 2021 approving the Project "Promoting the application of information technology (IT) and digital transformation in trade promotion in the period of 2021-2030” in the province.

 

According to Huynh Tan Hai, Chief of Import-Export and Trade Management Office, Department of Industry and Trade, the objective of the project is to improve of State agencies, enterprises, cooperatives, and household businesses efficiency in forming and developing the digital business ecosystem; raising IT application and digital transformation awareness and capacity, promoting foreign trade and commerce in the province; expanding domestic and foreign trade opportunities, contributing to the restructuring of the industry and trade sector.

 

Specifically, the targets by 2025 include that the specialized database of trade promotion, key trade and import-export sectors of the province will be updated on the digital business ecosystem; trade promotion organizations and businesses in the province are granted accounts on the digital business ecosystem on which about 20% have transactions, 15% of market connection services are organized and 15% of fairs and exhibitions are held; 100% of trade promotion organizations, more than 90 businesses, cooperatives and business households will be provided training, guidance and support related to IT application, digital transformation in trade promotion and information security. In addition, 100% of administrative procedures in the field of trade promotion will be available on online public services at levels 3, 4 and integrated on the Provincial Public Service Portal, reachinng the business satisfaction rate of 90% with administrative procedures.

 

In 2022, the Provincial People's Committee requires functional sectors to assess the current IT application and digital transformation in trade promotion in the province. The Provincial People's Committee assigned the Department of Industry and Trade to coordinate with the Agency of Trade Promotion, the E-commerce and Digital Economy Agency under the Ministry of Industry and Trade to develop criteria and plans to hire experts to assess the current IT applications and digital transformation in trade promotion for trade promotion organizations, businesses, cooperatives and household businesses as a basis for providing management solutions and support for the participation in the digital business ecosystem, IT application and digital transformation adapting to specific situations; build a database system for trade promotion in order to effectively connect with the digital business ecosystem; improve the capacity of IT application and digital transformation in trade promotion for departments, agencies and enterprises in the province to effectively implement the Prime Minister’s Decision 1968.

 

The Department of Industry and Trade shall assume the prime responsibility for and coordinate with the Department of Agriculture and Rural Development, the People's Committees of districts and towns, enterprises, cooperatives, household businesses in the province and related units in organizing e-exhibitions of specialties of the province; promote online trade connection between Khanh Hoa and 2 Central Highlands provinces; organizing e-conferences to promote consumption of agricultural products in Khanh Hoa; disseminating information to enterprises, cooperatives and household businesses promoting products on the provincial E-Commerce Exchange; maintaining the operation of the provincial E-Commerce Exchange and integrating its trade function in association with popular and reputable e-commerce trading floors.

 

Moreover, the Provincial People's Committee assigned the Department of Information and Communications to coordinate with the Department of Industry and Trade and relevant agencies to improve network information security for trade promotion organizations, businesses, cooperatives and household businesses; departments, agencies, People's Committees of districts and towns.

 

According to the framework plan, in the period 2022-2025, the Department of Industry and Trade shall assume the prime responsibility for, and coordinate with the Trade Promotion Agency, E-commerce and Digital Economy Agency under the Ministry of Industry and Trade, the Department of Agriculture and Rural Development, and the People's Committees of districts and towns; enterprises, cooperatives, household businesses to build and develop the digital business ecosystems; improve mechanisms and policies; promote IT application and digital transformation in trade promotion, disseminate regulations, mechanisms and policies; provide training and guidance on IT application and digital transformation in trade promotion, handling of information security incidents; strengthen cooperation to promote IT application and digital transformation in trade promotion in the province.

 

C.V

Translated by N.T